From IP collaboration to implementation, creative production, and promotion. One team from planning through execution.
01
Collaboration with Japanese IP
We work with Japanese publishers, games, anime, and character holders. From selection through negotiation, contracts, and supervision, we match the right IP to title, audience, budget, and territory.
SERVICE
02
From game assets to advertising, produced as one
A license is not a finished collaboration. We produce in-game creative to implement the IP, then the Japan-facing promotion assets that follow.
SERVICE
03
Create conversation in Japan
Japan’s offline market needs local media selection, contracts, review, production, and installation. PLAYWAN is the Japan desk, coordinating agencies, media, events, and PR partners.
SERVICE
PACKAGE
Japan Launch Mini
Akihabara / Ikebukuro DOOH + SNS
JPY 3–5 million
Japan Launch
Transit ads + OOH + PR
JPY 10–30 million
Japan Mega Launch
Station takeover + large vision + event
JPY 30 million–100 million
IP Collaboration
Japanese IP collab + advertising
From JPY 20 million
Anniversary/Event
Anniversary / major update campaigns
JPY 5–30 million
| Package | Scope | Indicative budget |
|---|---|---|
| Japan Launch Mini | Akihabara / Ikebukuro DOOH + SNS | JPY 3–5 million |
| Japan Launch | Transit ads + OOH + PR | JPY 10–30 million |
| Japan Mega Launch | Station takeover + large vision + event | JPY 30 million–100 million |
| IP Collaboration | Japanese IP collab + advertising | From JPY 20 million |
| Anniversary/Event | Anniversary / major update campaigns | JPY 5–30 million |
PROJECT FLOW
01
Discovery and issue framing
02
Concept and strategy
03
Selection, negotiation, supervision
04
Creative and implementation
05
Promotion in market
06
Measurement and reporting
