PLAYWAN GamingPLAYWAN

WHAT
WE DO

Everything Japan needs,
in one stop.

From IP collaboration to implementation, creative production, and promotion. One team from planning through execution.

01

IP COLLABORATION

Collaboration with Japanese IP

We use our network of Japanese publishers, games, anime, and character holders. From selection to negotiation, contracts, and supervision, we coordinate the right IP for the title, audience, budget, and territory.

SERVICE

  • —IP selection and planning
  • —Negotiation with IP holders
  • —Licensing support
  • —Supervision coordination
  • —In-game implementation support
  • —Promotion usage clearance

02

CREATIVE PRODUCTION

From game assets to advertising, produced as one.

A license alone does not complete a collaboration. PLAYWAN produces the creative needed to implement IP in the game, then extends that same quality into Japan-facing promotion assets.

SERVICE

  • —Game graphics
  • —Character assets
  • —UI / UX
  • —Spine Animation
  • —PV / Movie
  • —Web / LP
  • —Banners and ad creatives
  • —OOH creative

03

JAPAN MARKETING

Create conversation in Japan.

Asian game companies are strong in online marketing. Japan’s offline market still needs local media selection, contracts, review, production, and installation. PLAYWAN becomes the Japan desk and coordinates agencies, media owners, event teams, and PR partners.

SERVICE

  • —Transit advertising
  • —OOH / DOOH
  • —Large-format vision
  • —Station advertising
  • —Events
  • —Pop-ups
  • —PR
  • —Influencers
  • —Retail collaborations
  • —Film and entertainment tie-ins

PROJECT FLOW

  1. 01

    CONSULTING

    Discovery and issue framing

  2. 02

    PLANNING

    Concept and strategy

  3. 03

    IP & LICENSE

    Selection, negotiation, supervision

  4. 04

    PRODUCTION

    Creative and implementation

  5. 05

    MARKETING

    Promotion in market

  6. 06

    ANALYSIS

    Measurement and reporting