JAPAN
MARKETING
Create conversation in Japan.
Amplify online strength offline. We design and run Japan-specific marketing.
CITY / AREA MAP
AKIHABARA
GAME / PC / ANIME / CORE USER
IKEBUKURO
ANIME / CHARACTER / FEMALE / IP COLLABORATION
SHIBUYA
YOUTH / SNS / TREND
SHINJUKU
MASS REACH / BRAND AWARENESS / LARGE TITLE
OSAKA / NIPPONBASHI
GAME / ANIME / KANSAI MARKET
MEDIA SOLUTION
Transit ads
OOH / DOOH
Large-format vision
Station ads
Events
Pop-ups
PR / Media
Influencers
Retail collabs
Film tie-ins
ONLINE / OFFLINE ROLE
CLIENT
ONLINE MARKETING
PLAYWAN
IP / CREATIVE / OFFLINE
JAPAN MARKET
Clients typically keep online media buying. PLAYWAN focuses on the Japan-specific work: IP, creative, and offline.
DATA & RESULT
Offline amplifies online results, then we keep optimizing.
- Branded search
- Organic Install
- Store traffic
- SNS Mention / Engagement
- Direct Web Traffic
- Online Ads CVR
- DAU
- Download
- Spend / Revenue