PLAYWAN GamingPLAYWAN

BRING YOURGAME TOJAPAN.

IP × GAME × CREATIVE × MARKETING

Make games stronger
with Japanese IP and marketing.

PLAYWAN Gaming is a Japan Market Activation Company supporting overseas game companies in Japan.

From Japanese IP collaboration to game and promotion creative, advertising, events, and PR. We connect everything Japan requires.

TAIWANCHINAASIAIPCREATIVEMARKETINGMEDIAJAPAN MARKET

TOKYO / TAIPEI

JAPAN MARKET ACTIVATION

WE CONNECT GREAT GAMES WITH JAPAN.

ASIA → PLAYWAN → JAPAN

WHAT WE DO

Everything Japan needs,
in one stop.

PLAYWAN Gaming supports overseas game companies in Japan across three connected domains.

01

IP COLLABORATION

Collaboration with Japanese IP

We use our network of Japanese publishers, games, anime, and character holders. From selection to negotiation, contracts, and supervision, we coordinate the right IP for the title, audience, budget, and territory.

SERVICE

  • —IP selection and planning
  • —Negotiation with IP holders
  • —Licensing support
  • —Supervision coordination
  • —In-game implementation support
  • —Promotion usage clearance
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02

CREATIVE PRODUCTION

From game assets to advertising, produced as one.

A license alone does not complete a collaboration. PLAYWAN produces the creative needed to implement IP in the game, then extends that same quality into Japan-facing promotion assets.

SERVICE

  • —Game graphics
  • —Character assets
  • —UI / UX
  • —Spine Animation
  • —PV / Movie
  • —Web / LP
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03

JAPAN MARKETING

Create conversation in Japan.

Asian game companies are strong in online marketing. Japan’s offline market still needs local media selection, contracts, review, production, and installation. PLAYWAN becomes the Japan desk and coordinates agencies, media owners, event teams, and PR partners.

SERVICE

  • —Transit advertising
  • —OOH / DOOH
  • —Large-format vision
  • —Station advertising
  • —Events
  • —Pop-ups
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OUR STRENGTH

IP × GAME ×
CREATIVE × MARKETING

A licensing company supplies IP. A studio builds the game. An agency runs ads. PLAYWAN Gaming connects all of it.
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IPGAMECREATIVEMARKETING

CASE STUDY

Connecting Japan and Asia
to make ideas real.

From IP collaboration to implementation and promotion. Selected PLAYWAN Gaming projects.
VIEW ALL CASES →

CASE 01

ASIA GAME × JAPANESE IP

PROJECT

To be published after clearance.

COMING SOON

COMING SOON

CASE 02

COMING SOON

PROJECT

To be published after clearance.

COMING SOON

COMING SOON

CASE 03

COMING SOON

PROJECT

To be published after clearance.

COMING SOON

COMING SOON

COMPANY PROFILE

Company Profile

Company

株式会社プレイワンゲーミング

Founded

April 22, 2019

Capital

JPY 200,000,000

Headquarters

Akasaka HM Bldg. 4F, 3-7-13 Akasaka, Minato-ku, Tokyo

Officers

Representative Director　神名 秀紀

Director　李 振雄

Director　津久井 洋介

Shareholders

株式会社アエリア

WANIN 網銀國際

Major Clients

International Games System Co., LTD

Wayi International Digital Entertainment Co., Ltd.

株式会社KADOKAWA

株式会社講談社

LET'S CREATETHE NEXT HIT.

Talk to us about your next launch in Japan.

CONTACT US